Do you want to get visibility on Instagram and don’t know how to do it? Don’t worry, here you will find the information you need to reach your goals. When you enter the world of social networks you understand that everyone has to manage a different dynamic.
According to a study conducted by market research firm Forrestser Research, Instagram posts from top brands get up to 58 times more engagement per follower than Facebook. Similarly, this figure is 120 times higher than on Twitter.
You will be surprised to know that it is one of the largest and most popular platforms at the moment. According to Statista, it has over a billion monthly active users as of June 2018 . It should be noted that half of them are active every day.
It is a digital platform based on visual content that makes it the perfect candidate to gain a loyal following. But to achieve this you need to be clear on how to get visibility on Instagram. When you answer this question, you will start working on it and see the results.
How to use the algorithm to get visibility on Instagram
You probably don’t know how exactly the Instagram algorithm works . But keep in mind that this will not depend on the number of publications you make, but on how relevant the content you publish is and how the audience reacts.
However, you can use it to your advantage to gain visibility on Instagram. If you are wondering how you can do this, pay attention and take note of the following tips:
- Quality Content:Focus on delivering engaging content. The main thing is quality and not quantity.
- Vary your posts:Constantly posting an image won’t give you all the exposure you get with a video or photo carousel.
- Play the most successful format:If you already know your audience, then you know the post style they prefer. Take advantage of it!
- Ideal time to post:There are specific times when it is useful to post, those when people are most active and will get you visibility on Instagram.
- Hashtags: theycan be your best allies to get more view from users. You just have to know how to use them so that the algorithm can spread your publications much more.
- Create Conversations: It’snot just about posting pictures or videos, it’s important to post a description that your followers can comment on. This is a way to get to know your target audience and communicate with them.
- Promote participation:Stories are perfect for trivia or quizzes, allowing you to interact more closely and individually with your followers. This initiative encourages them to write to you.
- Interact with other profiles: givewhat you expect to receive from others, or visit your profiles too. This will help you be visible and make yourself known.
Tips for getting visibility on Instagram
Now you know how to work with the algorithm and the time has come to know the recommended strategies to apply to gain visibility on Instagram. Go hand in hand with the tips above. But what you will see below will complement your actions to allow you to achieve your goal.
1.- Use the content of other users
It is not about copying or plagiarizing the content created by another person, but about using it and giving it credit. This will allow you to have quality content without spending a lot of time or resources. Plus, it’s a way to make yourself known because if it’s viral others will want to share it too.
Yes, you have to take into account the quality of what you publish and the consistency in your brand codes. This means that it is not useful to upload anything to the platform. It is recommended to maintain uniformity. Otherwise you will lose visibility and even followers.
2.- To be seen, you must also interact
Like posts from other profiles you like
When you go to post, first go to another account to see and like its content. But not only that. Once you’ve uploaded your content, you should too. You may be wondering what it is for. Easy. Makes you visible to other users who will come to review your feed.
It’s a practical and easy way to get exposure on Instagram and it only requires reciprocity. When others see that you appreciate other people’s publications, they will see in you the ability to recognize good material and they will know that you are also capable of creating it.
3.- Stories are your allies
It’s about knowing how to connect your stories to what your profile reflects, both aspects complement each other. Your Stories can lead to a new post for users who haven’t seen the updates. Configure the options so that others can share them and thus gain visibility on Instagram.
Plus, Stories give you a range of options that make them more attractive. You can mention people who will be notified by DM and will quickly see your stories. Add viral hashtags to position yourself. You can also do it the opposite way, i.e. from feed to story. If you have a new set of stories, you can make a summary of what they contain from your profile.
4.- Try to entertain your audience
Gain visibility on Instagram: entertainment for your audience Do you have a brand profile or a company? Or is it a personal account? In both cases it is important to keep in mind that the audience is entertained. There are currently easy ways to do this, you can choose to submit a video related to what you offer.
While it’s hard to assimilate, Instagram is an entertainment social network but it’s not about uploading fun content. You can enjoy any content that is focused on your audience’s interest. Of course, it doesn’t hurt to take advantage of current trends like “memes”, also used by big brands.
5.- More faces, fewer objects
Pictures that show people are more successful. It was initially based on images showing multiple objects, but it turns out that photos showing faces get 38% more likes . This is a technique for gaining visibility on Instagram because it has been proven that users prefer to see faces.
You may think this only applies to personal profiles, but it doesn’t. If the account is from a brand, you will be able to show more than one product. Add a person who uses it to communicate a testimony. Or if you have a work group take the opportunity to present it to your audience, you not only become more visible but humanize your company.
6.- A constant reinvention
You have to take into account that in the first few publications you will probably not be able to get the visibility on Instagram that you want so much. This does not mean that it is a bad strategy , but that you need to constantly change it. What didn’t work today may work tomorrow. But always try a variety of content.
It’s about considering the importance of knowing your audience because when you know their tastes and preferences , it’s easier to know what to post . This grabs the attention of loyal followers and attracts new people, you just have to constantly reinvent yourself.
7.- Reply to comments
According to Animated explainer video It may seem essential but responding to comments will help you a lot to be visible in this much sought after social network. It is essential to keep a conversation going and it will help you build bonds with your followers. In addition, it will be very useful to position your publication.
It consists of replying to Instagram comments, while you do so, the algorithm recognizes your post as valuable content. So you just have to respond to your followers and rank your profile organically.
8.- Update of formats
Instagram is a social network that has constant changes and you have to follow it to stay within the digital trends. How can you do it? It’s very simple, keep an eye on the platform updates. If they propose a new feature in stories, don’t hesitate a minute to apply it.
People are attracted to what’s trendy. So you can’t be left behind. Using the news is a way to position yourself, gain more followers and gain visibility on Instagram. Take advantage of innovations!
9.- Don’t saturate your followers
Evaluate the right size of your publications because it is not pleasant to find a bombardment of content from the same profile. According to a buffer analysis , top brands post on Instagram an average of 1.5 times a day. Take that number into consideration and you will start seeing results.
Remember to be consistent with the content you post. The idea is that you are creative and original. When you develop a visual identity, followers instantly recognize whose post it is.
10.- Invest in advertising
An investment in advertising will make you grow and capitalize on your success, you will also reach your goal of gaining visibility on Instagram. If you want all this, you must not skimp when investing, this will be an advantage for your brand or company.